Challenge

Credit Union One wanted to grow their member base while addressing low financial literacy rates among Alaskan youth. They partnered with Greenlight, a financial literacy app for kids. We created content to reach parents.

Our Strategy

We educated parents about the importance of financial literacy for their children. I wrote engaging social media content (ads and posts), informative trifolds and mailers, and a landing page highlighting Credit Union One + Greenlight's educational tools. Engaging radio host notes I drafted further amplified the message.

Results

The campaign used social media content, trifolds, mailers, a landing page, and radio host notes (add details you wrote if comfortable). It aimed to increase financial literacy and potentially attract new Credit Union One members.