Using banked b-roll (always bank b-roll!), we created a quick-turnaround ad promoting MTA’s sponsorship of the 2024 Arctic Winter Games.

AWG brought thousands of athletes from all over the Arctic to the Mat-Su Valley. So, we created a welcome message for those athletes that ties MTA’s “energy” to the local community. The ultimate target audience was the local community, allowing them to feel proud with an association with MTA’s brand.